Privacy Policy

1. Introduction

Welcome! You have arrived at a website provided by Playful Minds and its affiliated entities (collectively, "Playful Minds", "Company", "we", "our" or "us"). Playful Minds is a retail and licensing company that operates the Playful Minds websites.

At Playful Minds, we take your privacy seriously. We provide this Privacy Policy ("Policy") to tell you what information we collect about you, how we obtain it, how we share it, and how you may limit the ways in which we use your Personal Information. If you have questions about this Policy after you review it, feel free to contact us at support@playfulminds.ae .

2. Scope

This Policy governs our websites, their subdomains, and all portals that link to this Policy (the "Sites"), and otherwise when you provide Personal Information or interact with us online. This Policy also applies to Personal Information that we may collect from you via phone calls or other communications with our representatives or in any other instance when you contact us. We refer to all the above as our "Services".

This Policy does not apply to information collected at partner shops within other retail stores or online marketplaces not directly operated by Playful Minds. These sites are operated by their respective owners. You may review those third-party Privacy Policies for more information on how they collect personal information.

For the purpose of this Notice, "Personal Information" means any Personal Information relating to an identified or identifiable individual that is protected by applicable privacy laws. The definition of Personal Information does not include publicly available information from federal, state, or local government records.

By using our Site or otherwise using our Services, you acknowledge this Policy and agree to our Terms of Service (Terms).

3. Children's Privacy

While we know that our Site may attract children (we are a toy website, after all), we comply with the Children's Online Privacy and Protection Act (COPPA) and we do not request, or knowingly collect, any personally identifiable information from children under the age of 13 and ask that children under 13 not provide any Personal Information to us without verifiable parental consent. Children between 13 and 15 years old may provide consent to collect their information, however, this consent may be revoked at any time. All portions of our Site that collect Personal Information (such as name, address, billing or shipping information, etc.) are intended for the adult purchasers of our products, or for users over the age of 16. We do not allow children to purchase directly from our Site and any child-directed activities on our Site do not require the provision of Personal Information.

If you are the parent or guardian of a child under 16 who you believe has provided her or his information to us, please contact us using the information in the Contact Us section below to request the deletion of that information.

4. What Information We Collect

As a rule, we limit the Personal Information we collect to that which is adequate, relevant and reasonably necessary for us to provide our Services to you.

Information That You Provide to Us

As you interact with our Site or Services, we (and the vendors and other parties we use to perform services on our behalf) collect the following Personal Information via the Sites, the online chat function, as well as through webforms or inputs/uploads on our Site, and through telephone calls, emails and other communications with you.

• Contact information such as your first and last name, email address, billing or shipping address, telephone numbers, and mobile numbers.
• Other identifiers, which may include names of parties being shipped to, shipping addresses, dates of birth, and/or social media account handles.
• Username and password to set up an account with us and to provide security questions and answers in connection with your account.
• Contact information and other identifiers may be sourced directly from you or from third party providers, such as data brokers or social media platforms.
• Financial information such as your business credit card or debit card number, bank account information and your payment, service and purchase history.
• Other information that could reasonably be used to identify you personally.

Information That Is Automatically Collected

Like many businesses, we, and our vendors and service providers, automatically collect and/or store certain information when you visit or interact with the Site or Services ("Usage Information"), including via cookies and other tracking technologies. This includes:

• Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
• Your Device functionality (including browser, browser language, settings and behavior, operating system, hardware, mobile network information);
• Referring and exit web pages and URLs, and search terms you may have used to find our Site;
• The areas within the Site that you visit and your activities there;
• The number, description, or content of videos or other audiovisual material viewed while on our Site;
• Your Device location, characteristics, and statistical usage information.

For location information, some of our Services include features based on users' actual locations. If you use Location-Based Services, we collect and store information about your location at the time of use. You may disable the location features on your device settings.

Information Collected from Third Parties

The Site includes functionality that allows interactions between the Site and third-party applications. These third parties also use cookies and other tracking technologies to capture information about your interactions with our Site and our Company. Playful Minds does not have control over the information collected by these third parties.

Information We Infer

We may derive information or draw inferences about you based on information we collect, such as inferring your gender, age, or interest in certain activities or brands based on browsing history.

5. Use of Cookies and other Tracking Technologies

We use various "Tracking Technologies" (Cookies, Pixels, Web Beacons, Embedded Scripts, ETags, Fingerprinting) to store or collect Usage Information. These allow us to recognize your browser, learn about your interests, and deliver our Services.

• Essential Cookies: Necessary for browsing and security. Cannot be disabled.
• Functionality Cookies: Remember choices like language or login info.
• Performance Cookies: Collect info on how you use the site to improve functions.
• Targeting Cookies: Track activity to deliver relevant advertising.

You can alter your browser configuration to refuse cookies, but some site functionality may be limited.

6. Why We Collect Information

We use the information we collect in the following ways:

• To Provide Our Services: Process purchases, create accounts, support loyalty programs, and facilitate payments.
• To Communicate with You: Respond to inquiries, send personalized promotions, and provide safety/recall notices.
• For Improvement: Analyze Site performance, research product efficacy, and prevent fraud.
• For profiling: Create profiles (like Wish Lists) for appropriate advertisements.
• Legal Compliance: Tax laws, records maintenance, and responding to governmental requests.
• Employment: Evaluate job applications and administer benefits.

7. When We Disclose Information

We may disclose Personal Information to:

• Affiliated Entities and Service providers: Nonaffiliated third parties who perform services (payment processors, customer service providers).
• Marketing and advertising: Advertising networks and AdTech companies for direct marketing.
• Legal process: To comply with subpoenas or legal proceedings.
• Business transactions: During a prospective purchase, sale, or merger.

We may share aggregated, de-identified, and/or anonymized information for research and marketing purposes.

8. Ads and Information About You

We participate in advertising networks that track online activities over time to show tailored ads. You can learn more or opt out of targeted advertising via the Digital Advertising Alliance or the Network Advertising Initiative. Note that opting out does not stop all ads; you may still see contextual advertisements.

9. Automated Decision Making

We use innovative technologies, including AI, to predict products or services of interest. This may lead to automated decisions (e.g., via chatbots). We ensure robust safeguards are in place so these decisions do not have an adverse impact on you.

10. Retention of Personal Information

Playful Minds will retain your Personal Information only for as long as is necessary for the purposes set out in this Policy. We retain data to comply with legal obligations, resolve disputes, and enforce agreements. Criteria include the relationship duration, business purpose, and legal/safety requirements.

11. Your Choices About the Information We Collect

Communications: Update your info in your account settings or contact us. You can opt out of marketing emails via the "Unsubscribe" link.

Cookies: You can opt-out by enabling an opt-out preference signal (OOPS) on your browser or using browser tools for Safari, Chrome, Edge, or Firefox.

Do Not Track: Currently, we do not monitor or take action with respect to DNT signals as there is no universal standard.

12. Visitors to the Site Outside of the United States and Canada

Our Sites are not intended for visitors outside of the U.S. and Canada. If visiting from elsewhere, your information will be processed and stored in the U.S., where data protection laws may differ from your home country.

13. Links

Our Site may contain links to other websites. Playful Minds is not responsible for the privacy practices or content of these third-party sites.

14. Security

We incorporate commercially reasonable safeguards to protect your Personal Information. However, no data transmission over the Internet can be guaranteed 100% secure. Usage is at your own risk.

15. Your California Privacy Rights

This section applies solely to California residents under the CCPA/CPRA. You have the right to know, access, delete, and correct your info, and the right to opt-out of the sale/sharing of Personal Information.

Notice of Financial Incentives: We may offer rewards program benefits in exchange for Personal Information. Participation is voluntary and requires prior opt-in consent.

To exercise rights, contact support@playfulminds.ae with "California Privacy Rights" in the subject line.

16. Your Privacy Rights under Other US State Laws

Residents of CO, CT, DE, IA, MD, MN, MT, NE, NV, NH, NJ, OR, TN, TX, UT, or VA may have rights to access, delete, or opt-out of processing for targeted advertising. Submit requests to support@playfulminds.ae with "Privacy Rights" in the subject line.

17. Changes to This Privacy Policy

We may change this Policy at any time. We will post changes on this page with the modified effective date. Continued use of the Services signifies agreement to the changes.

18. Contact Us